Posted by: 15-11-2019
It’s no surprise that digital marketing is dominating the marketing arena. Since, the increased usage of user-friendly digital gadgets, the switch to digital has changed the whole marketing scene. The goal of any business is to reach the right audience. Hence, reaching the right audience through the right platform is crucially important & can get confusing.
A successful business is not only about gaining clarity about the right marketing platform or quality of a product, but also about the right marketing techniques. This will eventually target the right audience converting them into customers. Even though the large population of people has switched to digital, there is still a chunk of people who are not well-versed with the internet.
Before drawing a comparison between traditional & digital marketing, let’s look at their basics.
Traditional Marketing is nothing but a conventional way of marketing including magazines, newspapers, TV, radio, postcards, flyers, billboards, telemarketing, SMS marketing, etc.
Traditional Marketing has evolved since its first came to existence but its fundamentals remain the same. The techniques are based on the four P’s i.e
Product- Successful marketing involves having a good understanding of your product.
Price- Determining the right price of the product is important as it will affect the demand, supply, profits, etc.
Promotion- It involves how you want to advertise your product. You can either go traditional or digital.
Place- To put the right product, in the right place, with the right price, at the right time targeting your audience.
Digital Marketing, on the other hand, includes social media, websites, YouTube videos, blogs, email marketing, business networking sites and precisely, anything that is hosted on the digital spectrum. The goal of any digital campaign is for people to find you. It has become crucial for every known business to have a digital base because of the increased usage of the internet. It’s all about developing trust & rapport among your audience.
Every big, mid-size or small-size business can go digital to reach their targeted audience & to connect with the prospects.
Where to invest?
With the rise of the digital age, it’s no surprise that digital marketing has some clear winning benefits over traditional marketing. Creating or curating marketing campaigns that are sure to give you good returns is what every business strives for. So, one should focus on channels which best suit your products & is likely to attract more customers. It is imperative for every business to have a website which eventually makes it easier to connect with the audience. One of the biggest advantage of digital marketing is that it gives business an opportunity to go global. Unlike, traditional marketing it provide campaigns immense exposure.
To keep the balance between the two, traditional campaigns can help further promote products or services digitally. Such as including website & social media links on print ads, etc.
Advantages of digital marketing: