Posted by: 27-09-2019
What is SEO?
Search Engine Optimization or SEO, in a layman’s term, is the process of improving search engine rankings or visibility of a particular website on SERPs (Search Engine Result Pages). There is a set of rules to be followed by websites to enhance its search engine results and gain relevant queries from users. Because of its effectiveness, it is one of the most adopted online marketing strategies among varied industries.
Let’s see how SEO benefits online business.
As we all know that top-ranking web pages on SERPs receive most clicks, resulting in increased website traffic, every company & online businesses strive for good SEO. It not only helps create a user-friendly website but also assists in building a new customer base.
It is also considered as a primary source of leads resulting in higher closing rates. SEO leads have a higher close rate as compared to outbound leads because here the customer has searched for the product or service.
Latest SEO trends to embrace in 2019.
Google keeps marketers on their toes by making big & small changes to its algorithm. It is done to enhance the user experience. This affects the ranking of various websites on its SERP. The update also influences SEO campaigns, making marketers build its SEO strategy to optimize & make the most out of the update. In order to provide the most relevant results, search engine frequently changes its algorithm to enhance user experience.
Let’s look at the trends:
Mobile-First Index: Google welcomed ‘mobile-first index’ & ‘mobile speed’ update last year with a major roll out of its algorithm. This means while ranking & indexing Google will focus more on the mobile version of your page. Your page should be mobile-friendly, the lack of which can impact the ranking of your site.
Page Speed: Like desktop page speed, mobile page speed too can influence the ranking of a site. This will help mobile users get the best results in a short time.
Structured Data: Structured data helps Google understand what your page is really about. Optimizing structured data will influence the ranking of your site. Providing certain information about your page will help classify the content of your page. That includes business page, address, contact details, product & services etc.
Content optimization: Content has always played a major role in the ranking of a page. But now content that enhances user experience by providing rich media can do wonders for your SERP ranking.